We are used to access internet from wherever we are. Looking at latest numbers, in August 2011 global web traffic exceeded 6% of access from mobile devices – and even 1% were accessing web from an iPad. Potential fans and customers are about to shift from a desktop internet use to a mobile focused use. Wherever the fan is, he wants to access the internet – doing what he likes most: listening to music, discovering new music, and most importantly staying up to date with what his favourite artists do.
In all areas related to music, there are mobile applications and services available: streaming, discovery, gaming, production, and promotion. What’s the conclusion to that? What to expect in the upcoming years – and… are current services any good? What’s in it for the artist?
Samstag 05.11.2011 | Kater Holzig | Galerie | 12:30 - 13:30 Music going Mobile //Discussion [english]// Moderation: **Karim Fanous | Music Ally **Matthias Glatschke | pierlane GmbH **Jakob Kuznicki | The Orchard
Karim Fanous is head of research at Music Ally, the globally recognised digital music business strategy and information company. As well as contributing editorially, his work at Music Ally is focused on research and strategic partnership projects with partners including labels, music industry bodies and tech startups; his particular focus has been on the mobile services landscape.
Matthias Glatschke is an entrepreneur and experienced executive at the crossroads of music and technology. Prior to pierlane GmbH he founded m2any GmbH in 2004, who became a technology leader in audio identification and music recommendation. 2007 m2any was successfully sold to Magix AG and is operating today as mufin GmbH out of Berlin. Left mufin in 2009 to focus on conceptual design and development of Songpier. ”Do not play a musical instrument and the world is better for it.”
Jakob Kuznicki is currently Vice President of the Orchard in Germany, Switzerland and Austria. In his Position, Jakob will drive The Orchard’s growth in the German entertainment market. The Orchard is the leading digital distribution and marketing company in the world. Jakob began his career 1995, with a management trainee program in Washington DC, USA with Enterprise Leasing Company. After 2 years in the US he was send to Munich to open Enterprise in Germany. In 1999 Jakob had an Idea of a location based company and founded Weboperations a travel lifestyle company, which received VC funding. In 2001 joined Musiwave as General Manager of Germany, Austria, and Switzerland, and later moved to Jamba where he worked as VP of Business Development and Marketing setting up new business models for the music industry. Jakob holds an MBA from the International Business School in Bad Homburg, Germany and East Carolina University, USA